Ryan Holiday is the bestselling author of Trust Me, I’m Lying, an expose of our media system which the Financial Times called a “disturbing, astonishing book,” Growth Hacker Marketing, and The Obstacle Is The Way (all published by Penguin). His books have been translated in 20 languages and his writing has appeared everywhere from the Columbia Journalism Review to Entrepreneur and Fast Company. He is formerly the Director of Marketing for American Apparel, where his controversial and groundbreaking campaigns generated international attention …